Fred Leo

• Have you noticed that almost every destination on the internet a little too insistently offers to "keep you logged in on this computer?" #
• Rise up, second-time home buyers! This institutionalized discrimination cannot stand! #

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• Celebrity is a kind of immortality, at least in dentist office waiting rooms. #

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Dog, amp, strat, macbook. The essentials.

Executive Summary: Increased gossip-cycle mentions suggest opportunities, challenges.

Spike in name recognition

In our first query we sampled internet positive-negative opinion measured against awareness.

While the “sucks” metric is trending up, so is the “great” index, overwhelmingly so, though we see evidence of a more dramatic tail-off in “great” vs. “sucks.” This is not considered statistically significant. More noteworthy is the vast spike in name recognition, revealing a new population of potential Mayer audience members — blank slates, independents, many of whom are likely to be humming capable.

Negatives vs. Curiosity

Next we queried negatives against against curiosity, confirming the opportunity to be found in our new pool of potential John Mayer virgins listeners.

While it’s true that both “go away John Mayer” and “John Mayer disease” are trending up, clearly these negatives at this point in the celebrity cycle are far more valuable than deleterious. However, these trendlines should be monitored, evaluated, and a new strategy determined before they cross over.

Negatives vs. unicorn goring

Next, we posed a judgment query against a John-Mayer event.

The good news here is that in the general population there is virtually no awareness of the goring by unicorn incident.

In our final query we see that among John Mayer disapprovers, the “asshole” versus “douchebag” trends are proportional, with “douchebag” leading “asshole. The most interesting chart intersection from this query is the coalescence of the trendlines of “douchebag” in general and the “john Mayer is a douchebag” trendline, suggesting a melding of the terms in public consciousness and possible celebrity brand ownership.

Research will continue monitoring, though we believe this “spike event” will settle into a more sustainable pattern of distinctive direction.

Meanwhile it seems that other artists have created supporting cultural material for the douchebag trend.

UPDATE: We have determined a flaw in the methodology of chart four based on a spelling error. Hoever, since too much time has been wasted on the subject and because conclusions are likely to be unaffected by performing the research again without the error, we’re going to stand by the results. It is entirely possible to waste too much time on the subject.

• RT @amandacarpenter: …Americans estimate 53 cents of every tax dollar sent to Washington is "wasted". Story here: http://bit.ly/bcd3u5 #
• Confession: As a kid during the cold war, I thought "Up and at 'em" was "Up and atom." The meaning I conjured is too long for twitter. #
• I've concluded from recent celeb news that musical improv skills are no indication of commensurate verbal improv skills. #
• Sooo…what is this SEO outfit trying to tell me with this last visual? http://bit.ly/9U2gzs #
• @jimhanas Maybe googlebuzz is shooting for a more casual, laid back approach to the instant information age. in reply to jimhanas #

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After careful review by FredTunes® board of directors, none of whom took bailout money, I’ve promoted three tracks to the store, two production tracks and a song.

The production tracks are Dumdum Whistle and Dumdum Smart (one has whistling, and the other singing.)
You can hear them with the “play” buttons in the permanent post that always leads the blog, and if you click the title of either of these tracks you can see how they work against video.

I have a good feeling about these tracks and feel they will prove worthy for web, video, in-house or ad agency producers.

The song is called Tumbleweeds, the same one I’ve been working on for a few weeks, and I finally got a mix good enough to make it store-worthy. There’s a free version of an earlier mix a few posts back as my salute to the recession.

I love the part about how the punk players preferred to be out of tune.

So much fun to be had with this blogpulse tool.

Some Australian judge has apparently determined that the song “Land Down Under” from Men at Work is so similar to a 70-year-old kids’ song as to generate financial consequences. Okay. Got the hit “Land Down Under” in your head? Now watch this:

First of all, this video sounds like it’s in a major key. The Men at Work song is in a minor. Now, in the George Harrison case with “My Sweet Lord” and “He’s So Fine,” at least I could hear some similarities, but based on the above I’m tempted to conclude the Australian Judge is tone deaf or drunk, possibly both.

Musicologists?