Toyota Prius: The Yoplait of cars.
My wife saw this spot last night and commented that it must have been conceived by a woman. My first reaction was oh, crap, it’s like the 70s again but her observation is accurate. As I watched it a few more times I began to wonder if Toyota were marketing the Prius for women, positioning it as the Yoplait of vehicles. Surely not, at least not intentionally.
