Of all the forms of advertising (and my background includes a lot of time at an agency,) one of my favorite forms is the testimonial, and I mean the real testimonial, not the acting in Activia commercials. Oh, I know, it’s rarely a particularly creative genre, but to me it can be the most believable and therefore very effective. Even better than that is the unsolicited user-generated testimonial, which is what this is.
I first stumbled on Beta Monkey Music years ago, I believe not too long after proprietor Chris Donlon started his loop business. From the outset I was just delighted with the loops, the sound quality, the grooves, the useful way he packages them. He obviously put a lot of thought into how to guarantee their ultimate usefulness. And I used the crap out of them, so much so that all these years later (at least, what seven?) I continue to buy and use his loops. More often than not, I actually start most compositional efforts with a loop that particularly catches my ear. Other times, I’ll have come up with a guitar riff in my head and browse through my Beta Monkey loops to find he’s already anticipated it. If you browse through his libraries, I think you’ll be impressed with his musical knowledge.
Lastly, I’m just really impressed with how he does business. He’s a great communicator, does everything he promises, and really wants his customers to be happy. I wish he’d run for office. But failing that it does my jaded heart good to see a guy build a solid business and reputation the old school way. Beta Monkey Music has earned a lot of fans, so if you’re in the market for loops, shop reassured.