I tweaked that Lexus IS350 spot.

fred Uncategorized 0 Comments

Normally the formula is: visual story-gag + announcer relating what you’ve seen to the product or service + slogan/summary, but lately I’ve noticed that the announcer parts aren’t even making sense. The Lexis IS350 is an example, after the opening bit in which a shirtless neighbor who was helping a lady runs from a suspicious boyfriend, the announcer describes the IS350 with “as aggressive as it looks.” What? So I tweaked the spot for them.  I’m here to help.

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