So do these seats suck or not? It seems to me they do since in August, when Tom Petty and the Heartbreakers come to town, we will be viewing the performers in profile. And I did all I could to get good seats, i thought. I jointed the Highway Companion fan club so I could get pre-sale seats. I was right there online the second the tickets were available. But I let Ticketmaster select the seats, and that’s my mistake I think. Another problem I’m having with Ticketmaster is that there was no clickable option to have the tickets sent to me, though there was a desciption of that option, so I had to chose “will call.” The good news is, hey, we got tickets. And we’ll have a nice view of Mike Campbell’s ear. UPDATE: Ticketmaster resolved the delivery method issue within 24-hours via email. Kudos to them for that. Hope they clean up the site so that postal delivery option is available at purchase.
In our first query we sampled internet positive-negative opinion measured against awareness.
While the “sucks” metric is trending up, so is the “great” index, overwhelmingly so, though we see evidence of a more dramatic tail-off in “great” vs. “sucks.” This is not considered statistically significant. More noteworthy is the vast spike in name recognition, revealing a new population of potential Mayer audience members — blank slates, independents, many of whom are likely to be humming capable.
Negatives vs. Curiosity
Next we queried negatives against against curiosity, confirming the opportunity to be found in our new pool of potential John Mayer virgins listeners.
While it’s true that both “go away John Mayer” and “John Mayer disease” are trending up, clearly these negatives at this point in the celebrity cycle are far more valuable than deleterious. However, these trendlines should be monitored, evaluated, and a new strategy determined before they cross over.
Negatives vs. unicorn goring
Next, we posed a judgment query against a John-Mayer event.
The good news here is that in the general population there is virtually no awareness of the goring by unicorn incident.
In our final query we see that among John Mayer disapprovers, the “asshole” versus “douchebag” trends are proportional, with “douchebag” leading “asshole. The most interesting chart intersection from this query is the coalescence of the trendlines of “douchebag” in general and the “john Mayer is a douchebag” trendline, suggesting a melding of the terms in public consciousness and possible celebrity brand ownership.
Research will continue monitoring, though we believe this “spike event” will settle into a more sustainable pattern of distinctive direction.
Meanwhile it seems that other artists have created supporting cultural material for the douchebag trend.
UPDATE: We have determined a flaw in the methodology of chart four based on a spelling error. Hoever, since too much time has been wasted on the subject and because conclusions are likely to be unaffected by performing the research again without the error, we’re going to stand by the results. It is entirely possible to waste too much time on the subject.
After careful review by FredTunes® board of directors, none of whom took bailout money, I’ve promoted three tracks to the store, two production tracks and a song.
The production tracks are Dumdum Whistle and Dumdum Smart (one has whistling, and the other singing.)
You can hear them with the “play” buttons in the permanent post that always leads the blog, and if you click the title of either of these tracks you can see how they work against video.
I have a good feeling about these tracks and feel they will prove worthy for web, video, in-house or ad agency producers.
The song is called Tumbleweeds, the same one I’ve been working on for a few weeks, and I finally got a mix good enough to make it store-worthy. There’s a free version of an earlier mix a few posts back as my salute to the recession.
