Fred Leo

Dog, amp, strat, macbook. The essentials.

Executive Summary: Increased gossip-cycle mentions suggest opportunities, challenges.

Spike in name recognition

In our first query we sampled internet positive-negative opinion measured against awareness.

While the “sucks” metric is trending up, so is the “great” index, overwhelmingly so, though we see evidence of a more dramatic tail-off in “great” vs. “sucks.” This is not considered statistically significant. More noteworthy is the vast spike in name recognition, revealing a new population of potential Mayer audience members — blank slates, independents, many of whom are likely to be humming capable.

Negatives vs. Curiosity

Next we queried negatives against against curiosity, confirming the opportunity to be found in our new pool of potential John Mayer virgins listeners.

While it’s true that both “go away John Mayer” and “John Mayer disease” are trending up, clearly these negatives at this point in the celebrity cycle are far more valuable than deleterious. However, these trendlines should be monitored, evaluated, and a new strategy determined before they cross over.

Negatives vs. unicorn goring

Next, we posed a judgment query against a John-Mayer event.

The good news here is that in the general population there is virtually no awareness of the goring by unicorn incident.

In our final query we see that among John Mayer disapprovers, the “asshole” versus “douchebag” trends are proportional, with “douchebag” leading “asshole. The most interesting chart intersection from this query is the coalescence of the trendlines of “douchebag” in general and the “john Mayer is a douchebag” trendline, suggesting a melding of the terms in public consciousness and possible celebrity brand ownership.

Research will continue monitoring, though we believe this “spike event” will settle into a more sustainable pattern of distinctive direction.

Meanwhile it seems that other artists have created supporting cultural material for the douchebag trend.

UPDATE: We have determined a flaw in the methodology of chart four based on a spelling error. Hoever, since too much time has been wasted on the subject and because conclusions are likely to be unaffected by performing the research again without the error, we’re going to stand by the results. It is entirely possible to waste too much time on the subject.

I love the part about how the punk players preferred to be out of tune.

So much fun to be had with this blogpulse tool.

Some Australian judge has apparently determined that the song “Land Down Under” from Men at Work is so similar to a 70-year-old kids’ song as to generate financial consequences. Okay. Got the hit “Land Down Under” in your head? Now watch this:

First of all, this video sounds like it’s in a major key. The Men at Work song is in a minor. Now, in the George Harrison case with “My Sweet Lord” and “He’s So Fine,” at least I could hear some similarities, but based on the above I’m tempted to conclude the Australian Judge is tone deaf or drunk, possibly both.

Musicologists?

Check these possible levels artist support options for Linda Thompson. I wonder they meant “Champaign Socialist” or “Champagne Socialist.” One is countryside and the other gets you drunk — I think.

The ultimate, of course, is pay her $100,000 and she won’t make a CD at all. Brilliant! I’ve not heard her, but I already like her.

• @MsUnderestimate I did. Might watch it again. in reply to MsUnderestimate #
• Breaking the law carries no criminal penalty.. But it did result in the loss of $907,000 in state matching funds. http://bit.ly/4YFQUk #atl #
• I don't care what people say. If you try to ignite your crotch, I'm profiling your ass. #
• A male statue of liberty proposed. http://bit.ly/4GgkKG #
• At last watched the rest of Coco's bye-bye. Pure class. Nice to see Billy Gibbons there, because, of course, he's bad *and* nationwide. #
• I'm going to open a nice bottle of sur la ponte d'avignon. #
• RT @jonathancoulton: Geeking out, part 2: http://yfrog.com/1d7aeij #
• @avivao Crew, HJudicial Watch– is there an ethics watchdog group without an ax to grind? in reply to avivao #
• @thescapers For potential clients? Open house? Or just wanted a terrain-themed dessert? in reply to thescapers #
• You know when stores ask for a phone number, even to buy, say, soap? That, people, is *opportunity.* #
• @BenInNy Nice find on Ellie Light. Somehow I doubt she's a nomad. http://ow.ly/ZJLc in reply to BenInNy #
• Plouffe is returning. http://bit.ly/8XIH0i #
• RT @mephjeff: Spirals are the potheads of geometry. They think they're so cool, but just wait till they try to get a job in architecture. #
• http://bit.ly/72lbbc Has it occurred to the New Yorker that in politics, actions tell the story? #
• http://bit.ly/6RcUs8 Unauthorized Trader Joe's video. #
• @jetpacks have *fun* with it! in reply to jetpacks #
• Copper pipes scowled upon by scientists: http://bit.ly/5lHf6n #
• RT @jimhanas: Free E-Book Friday: My free e-book of stories from McSweeney's, Fence, etc. is almost 1K downloads. Help. http://bit.ly/1PbiWZ #
• @avivao Disproportionate to what? in reply to avivao #
• RT @TheGourdsNews: The Gourds are set to go 12th on Sunday at 8:25pm for the Help Austin Help Haiti benefit @ the Austin Music Hall #
• @avivao What's an example of free advertising in the context of that quote? in reply to avivao #
• http://twitpic.com/zamw2 – sponsored upgrades. Pretty creative. #
• @jaketapper He's seriously overusing the phrase "That's a fight I'm ready to have" or some variation. Almost as often as "Let's be clear." in reply to jaketapper #
• RT @Talkmaster: Understand that 48% of Air America listeners now say they'll listen to Boortz. We welcome all 12 of you. #
• prediction: Job prospects to improve for homely lobbyists. http://bit.ly/8VMk5b #
• DialupHarry writes: "i like the yellawood (treated pine lumber) spot thats shot in monument valley with out a pine tree within 1000 miles." #
• Here's how Al-Jazeera covers Haiti. http://bit.ly/69ck8n and here's a look at how the world is helping. Or not. http://bit.ly/8Zy4mD . #
• @avivao There are rich people? I mean other than Conan? in reply to avivao #
• One advantage to a bad memory is that you always feel as if you're learning something. #
• I can't find a wordpress theme that's perfect for me. And I blame George W. Bush. #
• RT @jetpacks: Awesome. My 1st freelance gig since being laid off is writing the web copy for the agency that just laid me off. #
• RT @FoxBusiness: Kinder Morgan CEO: Sees Natural Gas As Fuel Of Choice In US http://fxn.ws/6bh3y9 #
• @AmandaCarpenter And I think I read today the NYT is planning to charge for online? in reply to AmandaCarpenter #
• So, why is there a Fedex logo in a NASA animation? http://bit.ly/8XxAQE #
• "We screw the struggling artist, and pay the suit." http://bit.ly/7DXsck via @jayrosen_nyu #
• Any objection to forsaking the phrase "going forward?" It's pretty meaningless until we invent the time machine. #
• @CalEvans Wish I had words, but words suck. Linus is lucky to have lived with your love. in reply to CalEvans #
• RT @badbanana: I'll keep wearing fur as long as young actresses are willing to punish me by posing naked. #
• RT @mtlb: RT Cool idea @cdny: PLEASE RETWEET!!! @the_real_shaq has the best idea:save the dunk contest and help #Haiti! http://bit.ly/7ykyvS #
• @BenInNy There are some mathematical issues in determining the weekly charts. in reply to BenInNy #
• RT @jayrosen_nyu: Here we go. NYTimes.com will start charging frequent readers next year; no fee for subscribers, though http://jr.ly/rxcn #
• I thought this was common knowledge, but just in case: Never dis a man's truck unless you're sure you can win the ensuing fight. #
• Theory: Absolute "indie" is when you're the only one making the music *and* the only one listening. Oh, yeah. #
• RT @mephjeff: Rock-Out-In-The-Car Fail. Awesome. http://bit.ly/91VTcv #
• RT @JohnStossel: The Stimulus Works… http://bit.ly/5oMfX7 #
• @Talkmaster I guess he figures when you're losing the game, change the rules. in reply to Talkmaster #
• @GrupGirl I wonder how the ACVB plans to use that superlative. #
• Where's Bob Beckel tonight? #
• @jetpacks That's as sickening as 10-day-old beet juice, almost exactly so. in reply to jetpacks #
• @avivao Al Jazeera's take on U.S. efforts in Haiti seems consistent. Here's a list of international aid pledges. http://bit.ly/52yKrl in reply to avivao #
• @mkhammer have him check his thrillometer. in reply to mkhammer #
• http://bit.ly/5oirGi Irish mental health hotline. I laughed guiltily. #
• FYI: I'm pretty sure it *is* possible for beet juice to go bad. Jeeeeebus….. #
• Anyone using the shopperpress theme for wordpress? Thumbs up or down? #
• RT @Nick_Nolte: Hot damn, partied like we were still in college last night. And by that I mean I broke into a women's prison. #
• RT @ohboyrecords: Presale tickets for John Prine Bellingham, WA show on April 19 end tomorrow 9am pacific. Get them here: http://tr.im/Bdke #
• RT @BarackBorat: I am very impress with Boston Globes election covering. They are find result early, is no need to vote! http://is.gd/6BV7f #
• RT @RasmussenPoll: Obama: Strongly Approve 28% Strongly Disapprove 39%.. Approval Index:-11… total approv 48% http://tinyurl.com/preztrack #
• @mtlb Probably more of a stampede, since airborne travel to polling places is still tragically impossible. in reply to mtlb #
• @BenInNy I dunno, she didn't know much about the Red Sox or Afghanistan. in reply to BenInNy #
• RT @BenInNy: @jaketapper Illegal activities re MA election right now. http://bit.ly/7XVn5Y |a former AG unaware of election laws?| #
• I don't have a dog in the hunt on the issue, but the tactic, if true, pisses me off. http://bit.ly/8F81BX #
• @CalEvans Damned esprit d'escalier. Should have replied "Yes, he does has that going for him.: in reply to CalEvans #
• @CalEvans I in the "about" how he attributes "hipster fatigue" as a cause of geographic relocation. Thanks for passing this on to me. in reply to CalEvans #
• Dammit, Chloe! I said "Nuke-you-ler!" #
• @CalEvans "Work out" –lol! in reply to CalEvans #
• @CalEvans Fantastic. I love it! in reply to CalEvans #
• I might be the last to see this astounding sand art performance, but in case I'm not… http://bit.ly/6i41AN #
• I might be the last to see this astounding sound art performance, but in case I'm not… http://bit.ly/6i41AN #
• RT @AmandaCarpenter: thing about Coakley not knowing Schilling is that he almost ran against her.Think she may have googled him or something #
• This Coakley-Brown election is so critical, I wonder if Eric Holder will dispatch some uniformed poll watchers. #
• A producer friend of mine has the same name as a port star. SEO nightmare. #
• @Talkmaster I'm having real trouble processing what I saw. in reply to Talkmaster #
• RT @OGILVY: digital influence strategists needed – london, ny & dc http://blog.ogilvypr.com/careers/digital-strategist-2010/#more- #
• @jetpacks The hammock sways. I'm hypnotized. in reply to jetpacks #
• Looked at one music license site. Cost way more for tv/radio ad use than feature film or TV. Highest cost was video-game use. #
• RT @rgbroitman: 8 Top Twitter Track Tools to Organize the People You Follow http://ow.ly/XGAq #
• @destaj Wow. When you have to explain a joke, it's less funny. When you have to explain it for *7 hours,* it's no joke. #
• RT @paulandstorm: [S] In and of itself, "tarmac" is a nice word. But it starts to emit unpleasant ketones when coupled with "delay". #

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If you downloaded the Southern Accents cover but would prefer it at higher volume, here ya go. southern accents cover louder

I’m done now, honest.

• RT @jeffreyjones: Sonny Landreth – the best video of him on You tube http://www.youtube.com/watch?v=Pf2k7WpkIxQ #
• RT @Talkmaster: Dem Senator Tom Harken calls the ObamaCare plan a "starter house." In other words .. we'll keep building on and on and on. #
• After watching Peyton Manning on the bench i have to ask, when did he give up blinking? #
• 54 seconds of pants on the ground. http://bit.ly/5xKxWH #
• Turns out total consciousness is not organized as a top 10 list. Just FYI. #
• Turns out total consciousness is not organized as a top 10 list. In fact. Just FYI. #
• RT @paulandstorm: Hello, Atlanta. You have three bowls of Brunswick stew with our names on them. #atl #
• RT @Nick_Nolte: #OMGfacts Never buy horse tranquilizers off a Korean. Don't ask, just trust me. #
• http://twitpic.com/yd1hl – Been focusing on pic selections of tweetsters. Grateful this guy can get down to my level. #
• RT @caseywright: Very helpful: list of the top 140 Twitter lists. http://listorious.com/top/lists #
• And they laughed at my tin foil hat. http://bit.ly/84wiAU — Who's laughing now, huh? No, seriously, who's laughing? Keep it down. #
• RT @mkhammer: RT @mcmoynihan: liberal cape cod times endorses brown. http://bit.ly/8pMBTM (Via RedMassGroup: http://bit.ly/5WJXoV ) #
• FBI releases photo of what Hannibal might look like today. (blog post) http://bit.ly/7Il7yY #
• RT @mtlb: Reading YouTube comment fights—is there anything better? #
• Now I hear Hattiesburg is a big college town, so my friend's previous snark, while funny, may be undeserved. #
• my snarkyfriends: "i see tiger woods is in sex rehab in hattiesburg ms." – "No danger of relapse in Hattiesburg" #
• RT @jeffreyjones: “I have a new philosophy. I'm only going to dread one day at a time.”–Charles M. Schulz #
• @Marilyn_Res Great point. Music is so often under-utilized in setting tone and identity in political advertising. Glad you liked it! in reply to Marilyn_Res #
• Grade-A irony that our "change "President urges MA voters to elect a Dem senator, as they have since 1972. http://bit.ly/6cX9ZQ #masen #
• @paulandstorm http://twitpic.com/ybmqs – "Go ahead and read that line at the bottom for me. Clearer or less clear?" #
• my stats say 10+% of my visitors stay for over 1 hr. Coincidentally, that's about the unemployment rate, not including those who gave up. #
• My contribution to Massachusetts politics, vid for Scott Brown at blog. http://bit.ly/6r30DQ #Masen #
• http://twitpic.com/y96iq – My string of consecutive john mayer-free days ended today, and I blame *you* eventful! #
• RT @digg_popular: "The Average Football Game Averages 11 Minutes Of Football" – http://digg.com/d21Fjoh?t2 #
• RT @ActiveMinds: It's official and we're SO excited. "Wolverine picks Hanson Dodge Creative as agency of record." http://is.gd/6jKr1 (grats! #
• RT @Reemiles: Analyzing humor is like dissecting a frog: Nobody really enjoys it and the frog generally dies as a result. E. B. White #quote #
• http://twitpic.com/y7il5 – The Tonight Show is listed for sale on Craigslist. I made offer, but I expect you'll outbid me. #
• RT @bryan_robbins: RT: @edstetzer: Conan lists the Tonight Show on CraigsList: http://losangeles.craigslist.org/sfv/clt/1551463643.html #fb #
• RT @Nick_Nolte: Aw, hell, turned to hock a loogie (phlegmy from the opium) and it landed right in a baby carriage. Sorry, lady. #
• The dumbest thing Barney Frank has heard since he said Fannie & Freddie were in great shape. http://bit.ly/64LojH #
• @Talkmaster High-time the talk-radio format accommodated the 15-minute drum solo. in reply to Talkmaster #
• RT @jonathancoulton: Radio yo! I'll be on Monsters in the Morning on Real Radio 104.1 WTKS and Sirius/XM Channel 152 this morning at 10. #
• @jimhanas FYI — there's a tech prob with that link, a page tells me. in reply to jimhanas #
• http://bit.ly/8eGL7E It takes teamwork to make an entire network like like an ass. #
• @jimhanas Now even the harshest FF critics can't bitch about how you phrased that. in reply to jimhanas #
• RT @Twitter_Tips: How A Spare Computer Became Twitpic, A $1.5+ Million A Year Success Story (Entrepreneur must-read) http://j.mp/86VkLW #
• Looks like a "go" for bringing my Eric Holder-approved billy club to market by the next election. http://bit.ly/6yqyni #
• My friends and I agree that no words can describe this video. http://bit.ly/586LoL #
• Website idea; A place where people can go to publicly apologize for their vote. #
• @eddieorso Ths site looks nice and the new songs seem to play great live. Nicely done. in reply to eddieorso #
• RT @Talkmaster: Hooters is running an ad campaign for "More Than A Mouthful Mondays." Now you gotta love that! #
• Statesman.com Photo Gallery : Dave Weaver and a friend decided to retrofit an old school bus and converted VW Van into… http://bit.ly/7lgBSH #
• @TammyAARP Nice when nerve wracking events are completed successfully, isn't it? And now you're all rehearsed for the west coast. in reply to TammyAARP #
• @badbanana Your sacrifice is greatly appreciated by the non-damned. in reply to badbanana #
• New Pickens Plan spot to run. I do love the tenacity of this effort. http://bit.ly/4WW6Cu #
• Apparently Obama did an interview with People, guaranteeing an audience through 2014 of people waiting to have their teeth cleaned . #
• Pawsome post on The Dog Blog: http://dogblog.dogster.com?p=27189 #dogs (oh, no. Dog dress-up day.) #
• The Constitution and Freedom with Judge Napolitano (video: http://bit.ly/85R6HK.) Fox promoing but on at 6.a.m. Who does that? Jeff Zucker? #
• @mtlb For some reasons they seem to put a lot of thought and engineering into matters of elimination. in reply to mtlb #
• @mtlb re Obama the musical — Oh, bring that one stateside., along with the tiny drums in the chairs. in reply to mtlb #
• @GrupGirl Isn't that the same condition as Fred Thompson? Sounds under control, thankfully. in reply to GrupGirl #
• Must have perfected my "I will kill you" look, judging by the speed with which today's solicitor retreated from my stoop. Victory is mine! #
• @milaiswriting The newer one seems harder to manage than the previous version. in reply to milaiswriting #
• RT @ohboyrecords: John Prine on TV's "Spectacle with Elvis Costello" TONIGHT: J… http://bit.ly/8cAITW #
• @FishbowlDC Well, it was live at the time in reply to FishbowlDC #
• The house and senate met for 8 hours to discuss health care. Can you imagine the gas in that room? #
• @TaylorGuitars http://twitpic.com/xz4px – Just gorgeous. Congratulations! #
• RT @TaylorGuitars: T3 is the 2009 Product of the Year!!!!! http://twitpic.com/xz4px (Congrats, Taylor!) #
• @TammyAARP In that case, I'll make sure the observation is on my resume in reply to TammyAARP #
• @GrupGirl Oh, plz plz tweet first thing! in reply to GrupGirl #
• RT @Amalari: Year in Review by Dave Barry: http://bit.ly/4CZUe7 (he's the best, isn't he?) #
• @pkedrosky Tried the vector tool at aviary? in reply to pkedrosky #
• RT @jetpacks: State of the Industry: My agent at a creative staffing firm now also lists "Mary Kay Consultant" as her job on Linked-In. #
• RT @thesecondpass: Facebook charging one penny a month might end my relationship with it. It's free, and I think of ending it all the time. #
• Guest workers frantically framed townboxes til 9 in 30 degree temps. Why? My guess is builders trying to beat skyrocketing interest rates. #
• @guitarsatlanta Here to help. To quote Mitch in "A Mighty Wind," "We dig what you do!" in reply to guitarsatlanta #
• http://bit.ly/860mji This SEIU ad buy, as an example, makes me want to see a graph of advocacy vs commerce bcast buys over. Insane. #
• RT @guitarsatlanta: need a few more aspiring musicians for nxt semester of AMP, our all-ages school of rock esp. drummers bit.ly/81Dj4r #atl #
• @Alyssa_Milano Being verified looks like a new geek status symbol. in reply to Alyssa_Milano #
• RT @SpaceyG: Quote Du Jour: " In-depth content… like tweets." #
• What is the opposite of an activist? Relaxivist, maybe? Apathist? #
• @TaylorGuitars http://twitpic.com/xu8pq – Looks great. And those ladders mean business. #
• RT @rleseberg: RT @sheila_gh: “If you don't know where you are going, any road will get you there.” Lewis Carroll #quote #
• Conan's "People of Earth" salutation and then this: http://bit.ly/5cGpBP. Coincidence? To the bunker goes Jeff Zucker. #
• Good thoughts dispatched to Leon Russell: http://bit.ly/72cCjE #
• RT @rleseberg: RT @stevereh: One should count each day a separate life. -Seneca #quote #
• Okay, I left my retirement on Wall Street, but leaving $1 million in jewelry in your SUV seems even worse. http://bit.ly/7iV3YK #
• @jetpacks Comedy is everywhere. in reply to jetpacks #
• RT @AmandaCarpenter: 48 percent of those polled by CNN say Obama's presidency "is a failure so far." CNN link: http://bit.ly/7uRGlg #
• @czelticgirl Would be a good way to send NBC execs a message. I'm amazed that someone at NBC is apparently getting paid for these decisions. in reply to czelticgirl #
• http://bit.ly/5iKFL7 It would be awesome if Leno booked Conan as his only guest. For month. #
• The not-stupid defense might run into trouble. http://bit.ly/70WuVr #
• RT @AmandaCarpenter: OMB to count jobs funded, not "created or saved" and tea party crew protests Detroit auto show: http://bit.ly/8XRkQf #
• RT @americopywriter: Having three kids has taught me an important truth: Mike Brady had to be pulling down some pretty unbelievable bank. #
• Swamp draining update: http://bit.ly/87nPjx #
• Ever watched a Guitar Hero player and wished all that time was spent practicing real guitar? You'll love this idea. http://bit.ly/7X63sY #
• Now and then, for no reason, I'll laugh at the comparison of the Sunsetter patio shade guy to John Edwards. #
• I've determined that it's easier just to shut up than to soundproof. #
• I'm not sure, but I think Obama was quicker to reassure America about Harry Reid than he was to reassure us about planes with crotchbombs. #
• RT @mtlb: RT @luckthelady RT @AskACopywriter NY designer redesigns handmade flyers then hangs them up again: http://cardoncopy.com Awesome. #
• @TammyAARP I went. Kludgy interface, imho. One must register and divulge all kinds of info before seeing available jobs. in reply to TammyAARP #
• Oh, toofus, you bastard. I don't need an $800 after-insurance crown right now. #
• RT @pickensplan: UPDATE: We're now at 52,286 signers of the #EnergyIndependence NOW petition. http://www.pickensplan.com/petition Please RT! #
• Worst tease ever: "This congressman wants to stop spending and cut taxes, but can he get the rest of D.C. on board? Find out tonight." #
• http://bit.ly/8XiZgB Anyone want to make Macgruber thene song, but with Jon Gruber? #
• http://bit.ly/4TXlUe Oky, no more will I read "Cracked" on a conference call. #
• @GREEDYKSOLO Yes, I know. Was checking if there was a bug with search terms made from words starting with "is" + the word "is." #
• http://twitpic.com/xnw3g – Was testing that whole islam is-google thing to see if "is" in word + word "is" did it. #
• Consumer tip: Thinking of a kitchen sink? Don't buy the one I bought. We call our American Substandard. http://bit.ly/8uCQw7 #
• RT @badbanana: Tonight Show Classic starring Jay Leno. New Tonight Show starring Conan O'Brien. There. Marketing disaster averted. #
• http://bit.ly/6FPq8U Robot companions. #
• RT @jtLOL: 12 hours until http://dailycaller.com launches. Assuming this hasn't all been some elaborate practical joke. OMG, I sold my car. #
• @ThisIsRobThomas Great one! Sticky, stick bass line. in reply to ThisIsRobThomas #
• Tonights meal is a metaphor. Wife bought all the ingredients, then lost the recipe. #
• RT @Bobosphere: SXSW here I come. Scheduled to speak about "The Chaos Scenario" March 16. Alert your friends and the liquor trade. #
• @SmeltzieLA Well, of course it *should,* but it's Sunday — in Georgia. Guess I could go drink at the Pink Pony. in reply to SmeltzieLA #
• Today's Extreme Recession Shopping: Decided a Walmart throw rug *and* a wine stopper was extravagant. Went with wine stopper. #
• The guitar being introduced at NAMM. Lesser cutaways will have self-esteem issues. http://bit.ly/60fuR6 #
• @NJLioness Hmm, that does create the intriguing promise of thinking about Tim Carney's talk on his book "Obamanomics" while hypothermic… in reply to NJLioness #
• Heaven help me, I'm enjoying C-SPAN2. #
• Every time I don't buy something, I feel like a revolutionary. #

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There is a “why?” There is no “because.” From an American Idol contestant.
pants on the ground remix