Spike in name recognition

In our first query we sampled internet positive-negative opinion measured against awareness.

While the “sucks” metric is trending up, so is the “great” index, overwhelmingly so, though we see evidence of a more dramatic tail-off in “great” vs. “sucks.” This is not considered statistically significant. More noteworthy is the vast spike in name recognition, revealing a new population of potential Mayer audience members — blank slates, independents, many of whom are likely to be humming capable.

Negatives vs. Curiosity

Next we queried negatives against against curiosity, confirming the opportunity to be found in our new pool of potential John Mayer virgins listeners.

While it’s true that both “go away John Mayer” and “John Mayer disease” are trending up, clearly these negatives at this point in the celebrity cycle are far more valuable than deleterious. However, these trendlines should be monitored, evaluated, and a new strategy determined before they cross over.

Negatives vs. unicorn goring

Next, we posed a judgment query against a John-Mayer event.

The good news here is that in the general population there is virtually no awareness of the goring by unicorn incident.

In our final query we see that among John Mayer disapprovers, the “asshole” versus “douchebag” trends are proportional, with “douchebag” leading “asshole. The most interesting chart intersection from this query is the coalescence of the trendlines of “douchebag” in general and the “john Mayer is a douchebag” trendline, suggesting a melding of the terms in public consciousness and possible celebrity brand ownership.

Research will continue monitoring, though we believe this “spike event” will settle into a more sustainable pattern of distinctive direction.

Meanwhile it seems that other artists have created supporting cultural material for the douchebag trend.

UPDATE: We have determined a flaw in the methodology of chart four based on a spelling error. Hoever, since too much time has been wasted on the subject and because conclusions are likely to be unaffected by performing the research again without the error, we’re going to stand by the results. It is entirely possible to waste too much time on the subject.

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