» toyota prius yoplait feminine http://www.fredleo.com Music for license or listen. VO and writing for hire. Wed, 08 Sep 2010 22:18:52 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Toyota Prius: The Yoplait of cars. http://www.fredleo.com/2009/05/18/toyota-prius-the-yoplait-of-cars/ http://www.fredleo.com/2009/05/18/toyota-prius-the-yoplait-of-cars/#comments Mon, 18 May 2009 13:22:32 +0000 fred http://www.fredleo.com/?p=637 Continue reading →]]> My wife saw this spot last night and commented that it must have been conceived by a woman. My first reaction was oh, crap, it’s like the 70s again but her observation is accurate. As I watched it a few more times I began to wonder if Toyota were marketing the Prius for women, positioning it as the Yoplait of vehicles. Surely not, at least not intentionally.

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